Hi, I'm Mar Marrufo
I'm a UX Designer, Researcher and Content Strategist transforming everyday experiences into the extraordinary. By blending empathy, creativity, and technology, I craft solutions that shape behaviors, build connections, and inspire lasting change.
Let's create moments that resonate, uplift, and transform—not just products..
Crafting Human-Centered Futures Through Design
UX Research
I dig into data, conduct interviews, and build user personas to get to the heart of what users truly need.
Wireframing and Prototyping
From rough sketches to polished interactive prototypes, I create designs that help visualize and test ideas quickly.
Information Architecture
Organizing content in a way that makes sense and flows naturally in key to a smooth user experience.
UX Writing
Crafting microcopy that's clear, helpful, and human is one of my superpowers. And I can do it in English and Spanish.
Collaboration and Communication
I love bouncing ideas with developers, product managers, and other stakeholders to bring designs to life —because design doesn’t happen in a vacuum.
What I do
Some of my recent projects
BeWell
App Development
Development of a wellness platform that helps users improve their mental, physical, and emotional well-being through personalized plans in nutrition, exercise, and mindfulness, guided by behavioral science and AI.
My Role
As the Lead UX Designer and UX Writer, I led the design process, conducting research, creating intuitive designs, and crafting clear UX copy to deliver an intuitive user experience.
Main Goal
The goal was to build a user-friendly, personalized app that motivates users to form healthy habits and maintain consistent progress in their wellness journey.
The Washington Post Digital Transformation
Digital Transformation at The Washington Post: Innovating to connect with the Next Generation
My Role
As a UX Researcher, I led the study to help an organization understand Generation Z behaviors and habits
Main Goal
Help an organization connect with Gen Z through understanding needs and wants
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KFC App Optimization
Revamping an improved UX/UI for menu and online ordering navigation and introducing new engagement features and promotional offerings.
My Role
I led the UX Research through market research, empathy maps, and user's need, behaviors and pain points and collaborated in the ideation, sketches, and prototyping design solutions.
Main Goal
Enhance the UX by simplifying the menu navigation and ordering process, making it intuitive and user-friendly. Additionally, boost customer retention by implementing a compelling rewards program that incentivized repeat use and built customer loyalty.
Optimizing wellbeing: Mindfulness Apps research
Helping people improve their wellbeing with digital solutions. Creating habits to optimize human performance.
My Role
Led the research and UX Design of new features
Main Goal
How to enhance individual wellbeing through digital solutions. By focusing habit formation, it aims to show how tools optimize human performance and promote healthier lifestyles, highlights technology's in fostering personal growth wellbeing.
Dollar Shave Club market disruption
Disrupting the shaving industry with strategies that make products connect with new demographics and generations
My Role
As a UX Researcher and Designer, I developed strategies that resonate with Gen Z demographic ensuring products are relevant and impactful to foster engagement and build lasting relationships
Main Goal
Connecting with Gen Z by understanding their needs and preferences through research and data analysis
